CEO Danny Biran expects to double yearly sales revenue
Danny Biran, CEO and President, predicts that during the year 2005 Arkalís sales revenue
will double as compared to the year 2002, including sales from PEP, our newly acquired
subsidiary in the United States. Mr. Biran continues in qualifying this statement, This
prediction stands only if the world does not experience a major recession as in the past.
We expect growth in the agricultural and non-agricultural sectors; in the agricultural sector
we will experience growth in the US market, South and Central America, Spanish and Asia Pacific
markets, and in the non-agricultural sectors growth will occur primarily in the Far East and the United States,
Year 2005: Computerization
Much is happening on the Arkal computer scene this year. In fact, since computerization and
computer use is such a central and important theme, we have designated our training year as the
year of computerization.
For openers, all those employees with computers just completed a 2-hour training course on
electronic mail and using the calendar. In addition to covering the basic concepts, emphasis
was given to the new Outlook 2003 interface and features.
Coming up is training in Getting to Know your Computer including Office, email, Internet and
the more popular programs: Word, Excel, PowerPoint. Complementary hardware will also be covered,
taking the guesswork out of designating a printer, using a scanner and much more.
So what other milestones can we expect? Sometime in Quarter 3, Cognos will be implemented with
training for those creating and using marketing reports. During the same quarter the CRM
Customer Relations Management (CRM) module will be installed, facilitating the generation of
price quotations and greatly improving our follow-up capabilities; a comprehensive training
plan is on the agenda. This will provide effective work procedures with Operations.
And, in the last quarter, plans are to have the Arkal portal (Intranet) up and running. This
represents the culmination of information management and distribution within the organization
and will encompass the various software capabilities afforded by all installed programs.
Work effectiveness will inevitably improve by leaps and bounds once the users are
knowledgeable and become experienced in the new computerization offerings. The concept is to
provide one-source, approved data and documentation under an umbrella software solution. The
topic of information management and distribution using the new tools will also be emphasized.
Who is one of the principle players in Arkalís great leap in computer capabilities?
"I see computerization as a key to success in business today", exclaims Esti. "I consider
myself a service provider, my customers being the users. I do my job with this in mind,
emphasizing the implementation of company policy".
Esti continues energetically to describe her work. She states that many times she experiences
frustration since it is impossible to please everyone. Also, the constant updates and new
versions of computer software and hardware present additional difficulties. There is a great
plus at Arkal says Esti, "the management totally supports computerization and this message is
clear to the users".
Just back from a trip exploring her familyís roots in Zimbabwe and Cape Town, I have the
pleasure of viewing photos showing local residents, colorful marketplaces and extraordinary
landscapes. Esti, obviously touched by the natural beauty of the inhabitants and the
countryside, points out that although there is no work, no food and no gasoline, the people are
happy. I could not help but imagine such areas going through computerization in the distant
future, lead by individuals like Esti herself.
"What is important to our success is investment in human resources, time and money". Esti smiles
and adds, "Contrary to popular belief, I do not receive incentives from MFG!".
Memories from the Arkal Sales Meeting and Technical Seminar
The planning and anticipation paid off! February was an amazing month Arkal held the Annual
Sales Meeting for Industry at the Sheraton Hotel in Tiberias. Representatives from the UK,
Germany, Turkey, US (PEP Filters), China (Arkal), Thailand and Spain successfully met the
meeting goal: provision of tools required to double Arkal industrial/commercial sales by the
year 2007. Among the presentation topics were strategies for growth, target applications and
marketing and sales tools. Mike Miller, Senior Vice President summarized, In my work and all of
ours together, Arkal needs to be the facilitator, plus we need your collaboration. We want to
give people the opportunity to shine, put people in a position so they can do their best; itís
for all of our benefit! Thatís what it is really all about.
Immediately after the Sales Meeting, representatives from China (Arkal), Mexico, Taiwan,
Korea, Singapore and Japan participated in the Industrial/Commercial Technical Seminar; the
goal being an introduction to Arkal disc filtration technology and filtration systems. After a
warm welcome and introduction, the following topics were covered: disc filtration technology,
applications (tour), filtration systems (including hands-on training in the Arkal Demonstration
and Training Center), and strategies and tools. The participants even found time to tour
Jerusalem over the weekend and experience Israeli culture and Arkalís hospitality.
At the end of May, Arkal hosted an English-speaking group of 24 participating in the
International Pressure Irrigation course through the Center for International Agricultural
Development Cooperation (CINADCO). The Ministry of Agriculture and Rural Development sponsors
this initiative yearly. The group toured the factory and then was presented with a lecture on
filters and filtration systems.
Upgrade of Costa de Noroeste, Spain Filtration System
Agricultural Market Case Study
Costa De Noroeste, a water supply organization, operates south of Seville in southwest
Andalucia, Spain. An efficient and reliable filtration system was required to provide solutions
for water-quality challenges and ensure clean water supply to end-user irrigation systems.
Costa De Noroeste handles a full range of water supply needs, the backbone of the client base
being small, localized farming communities spread throughout the countryside. The Guadal Quivir
River is the local water source and is heavily loaded with silt and organic matter.
The existing 12-year-old system comprised large sand media filters as the principal stage,
followed by automatic screen filters as the security backup stage (illustration 1). The system
suffered corrosion, malfunction in filtration and deficiencies in the backwash process
Costa De Noroesteís board of directors invited four filtration system manufacturers-two screen
filter manufacturers and two automatic grooved disc filter manufacturers-to participate in a
bench test to select the most suitable and cost-effective system to handle difficult water
The major parameters tested in the case included:
- Filtration efficiency: using a test screen filter installed downstream to retain the
suspended solids that pass through the principal Spin Klin filter, measure the volume and
particle sizes and compare with results of the other three filters tested
- Backwash water: to define volume consumed during the test period
Arkal, through its Spanish representative, Regaber S.A., implemented a Spin Klin system for
Costa De Noroesteís inspection on-site.
Based on the test results, the Costa De Noroeste engineers designated Regaber as the supplier
of the Arkal Spin Klin filtration system, which will serve as the next-generation filtration
unit, providing protection for existing and newly installed irrigation systems.
The engineerís final decision was based on the following key factors:
- Arkalís system required 1% of the total water volume consumed for backwash as compared to
3%, 5% and 5% measured on the other three tested filters.
- Visual checks of the control filters implemented after the tested filters showed that
the Arkal Spin Klin retained a greater amount of suspended solids. The particle quantity
observed on the filter screen was significantly smaller as compared to the other three test
- Simplicity of operation and maintenance, mainly in comparison to automatic screen
- Very low maintenance costs for required labor and spare parts.
- Use of construction materialsĖin this case stainless steel filter housing and
polypropylene manifolds-that withstand corrosive environmental conditions (Costa De Noroeste is
located in proximity to the ocean).
- Cost-effective investment price.
The filtration system implemented by Regaber S.A. has been operating since the third
quarter of 2004. The system is designed for a flow rate of 7,200 m3/h and consists of 120
stainless steel Galaxy Spin Klin filters, which are built on 40 banks of 3 filters mounted on
durable pn10 polypropylene manifolds.
The design quality and superior construction materials provide long life for the system and
ensure that the surrounding farming communities will receive a supply of clean water for many